Our marketing consultation is customized based on your needs. Typically it includes a discussion about your marketing history and current state and the crucial definition of your ideal audience. Once that's established, we move into defining your marketing goals. The consultation provides you a concrete awareness of where you are and where you want to go. As a follow-up service, we can work together to turn your goals into a strategy and even help you implement the strategy.
For assessments, we have options for Branding, SEO, Social Presence, and Web Design.
The Branding assessment includes reviewing your company's overall branding for the website, social media, and marketing materials. We check for consistency in design, tone, offerings, and communication with your customers. Trust is quickly built or lost based on communication and your branding visually tells the story of your company.
The SEO assessment is a cross-over between marketing and web design as it includes reviewing your website's on-page, off-page, and technical SEO. We run through a checklist and give you feedback on what to improve your search result ranking and therefore get more visitors. We also offer a service to do the SEO updates for you to save you the time and frustration of figuring it all out.
The Social Presence assessment includes reviewing your existing social media accounts. We also make recommendations on where to focus your time including creating accounts on new platforms, as applicable. By listening and sharing your story where your customers hang out online you will increase brand awareness and trust. As a follow-up service, we offer social media account management where we create and schedule posts for you.
The Web Design assessment includes a deep dive into the layout, functionality, navigation, ease-of-use, and more of your website. From this we provide a list of recommendations and can also handle making the website updates (including a full revamp, if needed) as an add-on service. Making it easy for your visitors to quickly find the information they need and make contact with you will increase your traffic and grow your business.